DAVID CRAFT ALE — CONCEPT KIT

This is a fictional portfolio brand and an affiliate experience concept.
There is no operating affiliate program, application process, referral tracking,
commission offer, or payout system. These assets demonstrate the creative kit.

CONTENTS
Four beer bottle PNGs: Blonde, Amber, IPA and Dark.
Hopper mascot PNG and David Craft Ale brand mark PNG.

BRAND COLOURS
Cocoa #572010 / Cream #FCE4CD / Honey #FFC24B
Brick #B23A27 / Teal #1F5A50

TYPE AND VOICE
Alfa Slab One: uppercase display headings.
Hanken Grotesk: body and interface copy.
Archivo: wordmark.
Warm, friendly, specific. A little playful, never sloppy.
Good beer. Good company.

CREATIVE NOTES
Keep logos and labels intact, preserve image proportions, and leave room
around the product. Use dark cocoa text on light brand backgrounds.
Concept imagery is intended for adult audiences. Drink responsibly. 18+.
This download does not constitute a live partnership or commercial agreement.
